SEO ensures that your website appears at the top of the Search Engine Results Page (SERP) when people search for your products or services.ĭomain Name: Choose a title for which you have a domain name available. Search Engine Optimization (SEO) is critical to your digital success. SEO-friendly: In today’s highly technologized age, you can only have a successful business with a robust digital presence. You can choose simple, easy-to-spell names relatable to a broader audience.Īpple is an excellent example of a memorable name that’s simple yet unique for a company and catchy with global relevance (everyone knows what’s an apple!). A generic name may not grab attention, and a name too unique may be challenging to remember. Memorable: The name should be memorable and must strike a balance between being generic and unique. Jack Ma, the co-founder, chose the name due to its global appeal, indicating the company’s mission to have a global reach. Similarly, the name “Alibaba” comes from the famous folktale about a woodcutter and forty thieves. Nike, for example, gets its name from the Greek goddess of victory, indicating the company wants to associate its products with triumph, motivation, and power. Brand names like Nike, Adidas, Gucci, Rolex, etc., carry meaningful, inspirational stories that appeal to a particular target audience. After all, brands help you distinguish your company from competitors and tell customers what you stand for. Founders chose the name to signify the vastness of their search engine.īrand Identity: Understanding your brand identity can be a valuable guide for naming your business. Your business name should, in essence, reflect your value proposition.įor example, The name “Google” comes from the word “Googol”, used in math, which indicates a number beginning with 1 and having a hundred zeros. It’s a simple sentence highlighting your unique selling point (USP), convincing customers that your product or service is better than your competitors. Value Proposition: A value proposition provides your customers with a clear understanding of your product’s or service’s benefit.
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